October 11, 2016
Tracy Kobeda Brown (W’94), Former CEO & Founder, Evil Genius Design, Inc.
After graduating from Wharton, Tracy Kobeda Brown joined Andersen Consulting. Followed by a position with American Eagle where she built ae.com during the dot com boom. After discovering some anomalies in web transactions, she began focusing on fraud, cc transactions and chargebacks. She partnered with the FBI to track cybercriminals and organized online crime rings, eventually becoming the CISO for American Eagle. She served as the first co-Director of the Merchant Risk Council, which taught companies how to combat online transaction fraud. She also served on the founding board of the National Cyber Forensics Training Alliance. She pursued her Masters from Carnegie Mellon’s Entertainment Tech Center. She spent a summer at Activision earning triple A credit on James Bond: Quantum of Solace before entering the start-up landscape. She founded a start-up called Evil Genius Designs, which provided interactive, branded gaming experiences for companies like Disney.