November 08, 2016
Seth Berger (C’89/WG’93), Managing Director, Sixers Innovation Lab
Seth has been the CEO of 4 businesses in the consumer space, including basketball apparel company AND1, and his fifth venture has been to build an elite high school basketball program as Head Coach. In all of these ventures, Seth has started with a hyper focus on the understanding of the target consumer, with the philosophy that every consumer business must meet and communicate a specific consumer need to survive. After that, he has worked to create branding and marketing strategies to drive messaging that sticks in a world of constant consumer messaging.
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