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Oct
14

Faculty Lecture: Marketing Magic – Managing Consumer Perceptions

October 14, 2016

Friday, October 14 | 1:00 PM - 2:00 PM EDT
JMHH G06

Barbara E. Kahn, Patty and Jay H. Baker Professor; Director, Jay H. Baker Retailing Center; Professor of Marketing

Marketing professionals can intentionally alter our perceptions and exert more control over consumer behavior than we may want to admit.  Professor Kahn’s research focuses on the art of how mind-bending marketing subtly—and not so subtly—can influence our choices and how insight into these processes can help restore personal power.

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  • Wharton Undergraduate Division