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Faculty Lecture: The Art of Woo – The Secrets of Effective Persuasion

October 14, 2016

Friday, October 14 | 2:10 PM - 3:10 PM EDT

Richard Shell, Thomas Gerrity Professor, Professor of Legal Studies and Business Ethics and Management, Chairperson, Legal Studies and Business Ethics Department

You may need Sun Tzu’s The Art of War to defeat your enemies. But if you prefer to win people over, you need to know the principles embodied in The Art of Woo. Join us to learn The Art of Woo: The Secrets of Effective Persuasion.  This lecture will explore how to sell your ideas without force or coercion, using relationship-based, emotionally intelligent persuasion. It is the secret of success with colleagues, clients, customers, and communities.



Event Organizer

  • Wharton Undergraduate Division