October 03, 2017
a conversation with
Chief Executive Officer, Coach, Inc.
Moderated by Barbara Kahn, Patty and Jay H. Baker Professor of Marketing
Mr. Luis was appointed Chief Executive Officer of Coach, Inc. in January 2014. Prior to his appointment, and beginning in February 2013, he held the role of President and Chief Commercial Officer of Coach, Inc., with oversight for all of the company’s revenue-generating units, strategy and merchandising, also serving on Coach’s Board of Directors.
Mr. Luis has been a member of the senior leadership team since joining Coach in 2006, holding a number of key international management roles and spearheading the company’s successful expansion strategy in Asia. Most recently, he served as President, International Group, with responsibility for all of Coach’s operations outside of North America. Prior, he was President of Coach Retail International, where he oversaw the company’s directly-operated businesses in China (Hong Kong, Macau and Mainland China), Japan, Singapore, and Taiwan, and President & CEO, Coach China and Coach Japan. Mr. Luis originally joined Coach as President & CEO, Coach Japan, Inc.
Prior to joining Coach, from 2002 to 2006, Mr. Luis was the President and Chief Executive Officer for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, Mr. Luis held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group. He holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.