October 14, 2015
Making More Money by Reducing Rick for Positioning, Targeting, and Pricing – the Most Important Entrepreneurial (Marketing) Decisions
Wednesday, October 14, 12:00 – 1:20pm
Len Lodish, Samuel R. Harrell Emeritus Professor, Leader and Co-founder, Global Consulting Practicum, Emeritus Professor of Marketing Business
This session will help entrepreneurs make more money (or lose less) by doing a better job in Positioning, Targeting, and Pricing their Product Offering. The techniques presented not only help make better, more profitable decisions, but also significantly reduce the risk of venture failure. Positioning, Targeting, and Pricing are the most important Entrepreneurial Venture decisions. Examples from companies like Warby Parker and Diapers.com will illustrate these points.