October 06, 2015
Technology Push, Market Pull, and the Search for Product-Market Fit
Tuesday, October 6, 4:30 – 6:00 PM
Karl Ulrich, Vice Dean of Entrepreneurship & Innovation, Professor of Mechanical Engineering
Professor Karl T. Ulrich talks about innovation opportunities are sometimes born of technological possibility and sometimes of emergent customer needs. The first challenge for most new ventures is to find product-market fit — the matching of a solution and a need. This workshop outlines the three key questions that every start-up must answer in order to create value, and illustrates methods for answering those questions. The insights are valuable both for those entrepreneurs pursuing opportunities based on a new technology and for those attempting to find a solution for a need they have identified.