These short-term, half-credit courses focus on various industries and cities and take place during school breaks.
Luxury-Branded Experiences and Lifestyles: A Miami Perspective (January 5-10, 2026)
This course exposes students to the “branded luxury experiences and lifestyle” industry. The goal of the course is to help students understand the business issues involved with delivering the right value both to its customers and its stakeholders.
Specifically, the goals of the course include:
- Understanding what the luxury “brand” means when we move away from “European luxury” as is classically known (e.g., the Hermes Birkin) and redefine those values for the Miami luxury lifestyle (e.g., Mercedes Benz Places, Armani/Casa Residences, Aston Martin Residences, Four Seasons Yachts). How does the Miami execution reflect or challenge the traditional models of luxury?
- Understanding the difference between delivering luxury personal goods and luxury branded experiences in place (e.g., hospitality, entertainment, restaurants, real estate, or even neighborhoods)? How does real estate or hospitality become a brand platform?
- How do luxury brands use cultural capital, storytelling, or art to create luxury experiences? What is the role of celebrity? What are the “must-haves” to create a luxury experience?
- Finally, how do we monetize the luxury experiences? What is the role of licensing? What are the benefits and risks involved in these types of businesses?
Another goal of the week is to connect students with alumni and other practitioners in the industry.
The application will open September 22, 2025.
The Los Angeles Arts, Entertainment, and Media Sectors (March 8-13, 2026)
This program will feature visits to businesses, panel discussions, extracurricular activities, and networking opportunities with alumni and other business leaders in the Los Angeles area.
The program is designed to:
- Provide students with an understanding of the LA arts, entertainment, and media business environment.
- Help students gain a working knowledge of the these industries and direct interaction with business leaders.
- Help prepare students for careers in the arts, entertainment, and media sectors.
- Connect students with alumni in the industry.
The application will open September 22, 2025.