Naming and Group Identification
Student organizations and events should be named such as to cause no confusion with an official entity or activity of the School. Official, Wharton Council-recognized student clubs are granted the use of the Wharton name for their club name only.
All registered groups are subject to a University requirement to publicly identify themselves as being student organizations regardless of the group’s name.
Student organizations are expected to include the phrase “a student group at the University of Pennsylvania” or “a student organization at the University of Pennsylvania” as an identifier on the following:
- Organizational letterhead, email signatures, and promotional materials
- Group website
- Group social media profiles (you can use “a student-run account at UPenn”)
Logo Guidelines
The Wharton and Penn logos, or parts thereof, cannot be used or combined with student organization logos (see examples below). Student groups are also not permitted to use the Penn (or School) logos or shield on merchandise.
Student organization logos may use:
- The School Name: e.g., “Wharton Hiking Club” or “Hiking Club at Wharton”
- The University primary colors:
Penn Red (PMS: 201, RGB: 153/0/0, Hex: #990000, CMYK: 0/100/65/34) & Penn Blue (PMS 288, RGB: 1/31/91, Hex: #011F5B, CMYK: 100/65/0/30 )
Student organization logos may NOT use:
- The University Shield, wordmarks, and typography
- Any elements (dolphin, books, chevron) of the Penn Shield
- The University Shield with banner
- The University Shield with flourish
- The Athletic Split P or all-caps Athletic PENN
- The University Seal
- UPENN or UPenn or UofPenn
- Parody or likeness of any trademarked logo/design.
- Quotations/song lyrics/parody/third-party language.
Examples
Correct usage and incorrect usage.