Marketing & Communication

Department website: marketing.wharton.upenn.edu

Concentration advisor: Prof. Jonah Berger – 215.898.8249

Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective methods of conveying information. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and will be better prepared for employment or graduate study.

The dual concentration in marketing and communication allows Wharton students who are concentrating in marketing to take four courses in the Annenberg School of Communication and to have this cluster of courses recognized on their transcript as a second concentration. Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.

Students are strongly encouraged to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.

Required:

  • COMM 125: Introduction to Communication Behavior
  • COMM 130: Introduction to Mass Media and Society

Two of:

  • COMM 230: Advertising and Society
  • COMM 237: Health Communication
  • COMM 262: Visual Communication
  • COMM 275: Communication and Persuasion
  • COMM 339: Critical Perspectives in Journalism
  • COMM 350: Non-Verbal Communication

For questions regarding communications courses, please contact Alison Feather at afeather@asc.upenn.edu or 215.898.8892 at the Annenberg School for Communication.

How to register for communications courses:

Wharton students taking the dual concentration should first try to pre-register for the course. Students who were not able to pre-register for a COMM course that is part of the dual concentration need to go to the first day of class of the course and get on the waiting list, noting that they are Wharton students pursuing the dual concentration. This will enable the coordinator of the undergraduate communication major to give Wharton students with the dual concentration priority when assigning seats.